The Mnet Asian Music Awards 2011 (MAMA 2011) will be held in Singapore following its success in Macau back in 2010.

The Korean Wave has been a worldwide phenomenon since K-pop gained fast-track popularity as a musical genre. The 2010 Mnet Asian Music Awards (MAMAs), attracted an impressive viewership of 1.9 billion people from 16 countries – including China, Japan, Singapore and the United States. In 2011, with the Hallyu winds blowing strong, organisers expect yet another successful staging of this mega event.

Brought to you by CJ E&M and MediaCorp VizPro International, the 2011 MAMAs will take place at the Singapore Indoor Stadium.

The concept for 2011, Music Makes One, carries the meaning of music bringing the world together. In sync with this idea, as well as melding the popularity of K-pop, top Korean artistes and other acclaimed musicians from around the world will converge upon Singapore, at the pinnacle of Asian music fests for the year.

The headlining MAMAs, as it is now known, first aired as the Mnet Music Festival in 1999 and has been in a staple in Korean awards shows for the last ten years. However, in keeping with the changing times and trends, Mnet saw the need for a rebranding of the festival’s image. In 2009, this brought about the birth of the Mnet Asian Music Awards (MAMA). With this re-marketing of the show, the MAMAs is now positioned as Asia’s premier music awards show, and is presently also the largest (in terms of scale) of its kind in Asia.

With a shift in focus in 2009, it was not long before more changes were to be made to the show in the following year. 2010 saw the MAMAs broadcasting out of Korea for the first time, at the exotic East Asian island of Macau. The 2010 event attracted nearly 30 000 fans and 8000 tickets were sold out within three days. This prestigious event was attended by over 80 artistes (including award presenters and recipients, as well as Asian and International singers).

JYP Nation grooving to some music at the 2010 Mnet Asian Music Awards.

Succeeding the Macau MAMAs, the producers have this to say about 2011 “Singapore is one of Asia’s leading economic and cultural hubs, which includes a well prepared entertainment infrastructure and capabilities to provide a comfortable environment for fans. Given the increasing popularity and significance of K-pop in Singapore, placement of the MAMAs here will also serve as a beacon to current, and possibly future, Singaporean fans.”

MediaCorp, a leading media company in Singapore will be co-producing this year’s show with Mnet. With Singapore poised as one of Asia’s international entertainment hubs, this partnership is set to raise MAMA’s credibility as a premier Asian music awards show.

Programme Details are as follows:

Mnet Asian Music Awards 2011
Date: 29 November 2011, Tuesday
Venue: Singapore Indoor Stadium
Main Show: 7PM – 11PM Live Show (KST) (*6PM-10PM SGT)
Red Carpet: 5PM – 7PM (KST) (*4PM-6PM SGT)
MAMAs 2011 Concept: Music Makes One. Asia and The World Come Together As One.

Ticketing Details:

Ticket Prices: $198, $158, $128, $98 (excluding $3 sistic fee) - Only 5,000 seated tickets are available for sale. There will also be a limited quantity of standing tickets for sale.

Priority Sales: On from 25th to 28th October (Opens at 10am on 25th October)
Users of Singtel or owners of HTC cellphones can produce their mobile phones to purchase tickets. (only at SISTIC outlets)

Public Sales: Starts on 29th October
(Booking available at all SISTIC outlets, by phone at 6348 5555 or online at SISTIC’s MAMA Page)

Update as of 8 November 2011

To cater to the overwhelming response, an additional 2,000 standing tickets will be made available this Thursday, 10 November 2011. With an awesome allocation of the standing area nearest to the stage, these new ticket-holders will be able to enjoy a close-up view of their favourite artistes and performers.

More than 100 Asian and International artistes will be attending this mega star-studded ceremony on 29 November. The grand affair which is likely to see a full house, costs about US$5 million and has taken a whopping 1,200 people to put together. The exciting 6-hour long show will be kicked-off by a 2-hour red carpet event at 4pm, followed by a 4-hour programme that will feature first-class acts from several popular Korean artistes. The 2011 MAMA will be aired “live” in Korea and is expected to drawn an audience of at least 1.9 billion people in more than 19 countries.

There are 18 awards up for contention and fans can now vote for their favourite artistes online at www.2011MAMA.com.

Local fans can also vote for their favourite Korean band under the category of Singapore’s Choice. This category has been specially set up for the host country. Nominees that are in the running to win this are:

1. 2AM
2. 2NE1
3. 2PM
4. B2ST
5. Big Bang
6. CN Blue
7. FT Island
8. Girls’ Generation
9. Super Junior
10.TVXQ

Voting for this very special Singapore’s Choice award starts next week. For more information, grab a copy of next week’s i-Weekly or 8Days, or simply visit www.facebook.com/VizProEvents.

Confirmed Attendees

Presenters: Lee Byung Hun, Song Seung Heon, Song Joong Ki, Park Si Hoo, Ji Sung, Ko Soo, Kim Soo Hyun, Kim Hee Seon, Han Chae Young, Yoon Eun Hye, Han Hyo Joo, Kim Min Hee, Kang So Ra, Bae Soo Bin, Nam Gyu Ri, Park Si Yeon, Yoon Seong Ah, Kim Sung Soo, Oh Ji Ho.

Korean Acts: Super Junior, Girls’ Generation, 2NE1, miss A, Kim Hyun Joong, Beast, HyunA, YB, Dynamic Duo, Simon D, Aziatix, A Pink, Huh Gak, Baek Ji Young, Ulala Session, 2 Months, Lee Gun Yul.

International Acts: Pianist Lang Lang, Koda Kumi, Zhang Liang Ying, apl.de.app, will.i.am,Vision Wei Chen, Snoop Dog, Dr Dre.

Local Act (Singapore): Dick Lee, Fann Wong

Artists not attending: T-ara, TVXQ, Boyfriend, SISTAR, K.Will, B1A4, 2AM, Brown Eyed Girls, 2PM, Infinite, Jay Park

Seating Plan

[video type="youtube" url="http://www.youtube.com/watch?v=3HlB44wv9ZM"]

Stay tuned as we bring you more updates to the MAMAs!